Organised By:
Bajaj Allianz General Insurance Co. LtdLocation:
Online
Fest Dates:
Deadline : 31 Oct 2013
Details/Description:
Are you a student, aching to put your knowledge to practical use?
No more waiting for the right opportunity – sign up for the Bajaj Allianz Digital Campaign Design Contest and take charge of your very own Digital Marketing Project!
What Are They Looking For? : The bright, contemporary thinking of the future leaders of tomorrow. This contest is open to students who are currently pursuing their graduation, post graduation/management degree.
You can participate individually or in a group (not more than 5 members per group) and share your campaign idea for promoting one of Bajaj Allianz General Insurance Co. Ltd’s insurance products.
There will be one winner and two runner-ups under each category - Individual and Group submission.
No more waiting for the right opportunity – sign up for the Bajaj Allianz Digital Campaign Design Contest and take charge of your very own Digital Marketing Project!
What Are They Looking For? : The bright, contemporary thinking of the future leaders of tomorrow. This contest is open to students who are currently pursuing their graduation, post graduation/management degree.
You can participate individually or in a group (not more than 5 members per group) and share your campaign idea for promoting one of Bajaj Allianz General Insurance Co. Ltd’s insurance products.
There will be one winner and two runner-ups under each category - Individual and Group submission.
Events:
- Motor insurance (Car and Two Wheeler insurance)
- Health Insurance
Rules For The Contest:
- You must enter your college Roll No. and name to enter into the contest.
- You should be a student pursuing either a graduation or post-graduation course at the time of the announcement of the contest results.
- You can participate and send an entry under both categories – individual and team. A winner can therefore win up to two prizes in this contest. The contest will run till 31st October 2013.
- The contest period can be extended, modified or cancelled at our discretion. On submitting your entry, you will receive a reference id on the screen. Kindly make a note of this id for future reference.
Prizes:
Cash Prize and certificate
Cash prize under individual category: Winner - 25 k,1st Runner up - 15 k, 2nd Runner up - 10k
Cash prize under team category: Winner - 50 k,1st Runner up - 30 k, 2nd Runner up - 20 k
> A chance to get involved with the Digital Team of the Company in execution of the winning idea
Cash prize under team category: Winner - 50 k,1st Runner up - 30 k, 2nd Runner up - 20 k
> A chance to get involved with the Digital Team of the Company in execution of the winning idea
What Should Your Campaign Brief Be Like?:
- The campaign idea should be feasible to implement. While ‘out of the box thinking’ is welcome, do ensure that it is practically implementable.
- The campaign idea should include (but not limited to) the following aspects:
- Outline of the idea
- Since the campaign is to be run completely online, a tag line for the campaign is required.
- Reference to research and market intelligence collected by you prior to finalizing the theme/idea (online research, focus group, sample survey).
- Campaign objective – KPIs in terms of leads, sales. If campaign involves using social media, then KPIs for those are also to be listed.
- For instance, KPIs for Facebook would be no. of likes, talking about us, traffic to landing page (i.e. people who view the posts/application are enticed to come on our website and check the product the campaign talks about).
- KPIs for Twitter will be increase in no. of followers, retweets and favourites.
- KPIs for YouTube will be no. of video views and so on.
- KPIs for banner/display advertising will be no. of leads generated, traffic on landing page.
- List the target audience to whom the campaign is intended for.
- Mediums via which we will target them and promote the campaign (banners, SEO, SEM, Social Media, emailers etc.)
- Cost involved i.e budget for each activity. If there is any contest being run, the prize to be given. Each activity should have a cost element attached to it leading to the total budget.
- Timeline for running the campaign (the duration of the campaign)
- How we would monitor the performance of campaign during this period and evaluate any changes to be made.
- For reference, would suggest that you check the Bajaj Allianz FB pages and scroll through for idea on previous campaigns. You can also check other companies FB pages to get an idea of brand FB page.
Website/Facebook Page:
For Participation go here, like page and fill the details:
--ETF wishes you all the best!--
Please drop your comments below if you have question regarding this question.
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